Blog and domain name selection-Very important and necessary

Very important and necessary at the outset, a domain for your own blog.

These should be carefully considered, but it is one of the most important advertisement for the new blog.

In this article, I agree to the selection of a suitable domain, and show you what to watch for.

Why the choice of the domain is so important?

At first a good or bad news depending on how you want to see it. There is no single perfect domain, you have to look after up to despair.

Would be “mixed-in-Netz.com” become successful with a different domain?
Sure.

Would be “mixed-in-Netz.com” become successful with every domain?
Certainly not.

The domain option is not to find the appropriate domain, but for a suitable domain. Often you will have several domain variants to choose from, all of which have advantages and disadvantages. So do not panic.

On the question “Why is the choice of the domain so important?” The following comments:

The domain of a blog conveys the message / theme of the blog, before anyone has ever entered your blog.
Even if the domain name was formerly important for search engine optimization, so you should choose the domain name also on the basis of SEO criteria.
The domain name is next to the actual blog name that which remains in the memory of people.Below you will know.
A blog domain should also work offline, and for example on a business card do well.

Partly for these reasons, you should carefully consider to be just like your own domain name.

But what about the relationship between blog and domain name?

Blog Name and Domain

One may wonder now, perhaps, where there will be the difference. And that’s how I see it really well.

The blog name (eg “self on the Net”) and the domain name (“self-in-netz.com”) should coincide. This makes memorizing the domain and ensures that important keywords appear in the domain and on the blog several times.

The theme of the blog should be normally in the blog name and the domain name to reflect. This is another reason why it is better to limit his blog on a particular topic. Ideally, the blog name, domain and content of a larger whole and are perceived as an ideal source of information on this topic.

If you rename the blog name and the domain is different (because you want to, for example in the domain for another 1-2 important keywords have pure), then this confuses the visitor and makes for a slightly more non-circular image.

It is therefore important to find a blog name that works well as a domain, or vice versa.

Choice of the TLD

An important decision at the Domain choice is the choice of the TLD, the Top Level Domain. This means that the endings of all domains, including. Com. Com or. Eu meant.

Again, there is no clear and reliable information, especially definitively what impact other TLDs.

Basically, the tip that you should have your own server are also in the country, the one used by the TLD. So if you have a domain with the extension. En, then the server should ideally be available in Germany.

Naturally, the TLD is not a knockout criterion, but it is one of many factors.

Often it is also so that their own dream domain is already taken as the address, but with the extension. Net but as yet free. Here one should carefully weigh the importance of one’s address in this form, and if you take this into account, not to have. Com suffix.

I recommend German bloggers in general also be used. De domain.

The choice of the domain from an SEO point of view

Previously you could attack with the right domain at the top positions in Google and others.Meanwhile, the relevance of the domain from an SEO point of view is much lower, but still present as a factor.

A while back there was even that one word in the domain of one – were to separate, because Google does not otherwise identify each keyword can be “”. This too is now no longer as relevant.

I am going to choose a domain, always use the following criteria and have gained good experience:

use generic terms
, the soccer blog of Manny should therefore prefer “football-blog.com” hot as “mannis-blog.com”. It hurts to have in any case important keywords in the domain. However, many companies want to use their company name (Meier-and-schmidt.com) and are also often used as terms of art domain name. Both are often not ideal. For users searching for generic terms and specific terms and names for less. And this is also true with blogs.
Separate terms
I usually separate the terms in the domain with a hyphen. So I decide, as a rule for “football-blog.com” instead of “fussballblog.de”. This has mainly readability reasons, because it is bad for more than two terms, but quite readable without a hyphen. “Computerundvideospieleonline.com” reads worse than “computer-and video-games-online.com”. And often hyphenated domains are still free, while the domains without hyphens are already gone.
Not too many terms
, it is irritating, of course, incorporate as many important keywords in the domain. However, when I 3 is usually the limit. Again, it is the readability and memorability. Finally, your blog is often linked to the domain name as the link text and then the domain should leave a good impression. And Google is certainly suspicious, if a domain is composed of 8 or 10 terms.
It has to fit
in all the criteria it comes at the end especially important that the domain fits to the blog. The domain must reflect the content of the blog and arouse expectations which are then filled in the blog really well. However, you should also make sure that the content of the blog evolve later and will also change. This should be considered when choosing the domain.
The Blog Vision
One criterion is the vision of their own blogs. Will you primarily search engine traffic, then you should have important keywords in the domain. Will you make however, especially a name and establish a brand, it is often a concept of art as a domain.

The domain is even more SEO perspective is not as important as ever. But one should not forget the SEO aspect.

New or old domain?

Most bloggers to register a new domain. But why not just go look, if you can get an old domain.

An old domain offers several advantages, should consider. The Internet is now filled with garbage.Every day new websites, and Google has become very cautious.

Therefore it takes for new sites with new domains a while before they are listed on Google top. This waiting period may be shortened as a good old domain. When this was done well and Trust on Google, then so is a domain worth gold.

Not to mention the backlinks that already has an old domain and also direct visitors who come through the back links.

The disadvantage is that usually do not exactly have the domain is that you want. One must enter into compromises, and so there is clearly a balance, if you change your own blog name in favor of an old domain, or rather a new domain registered, corresponding to the desired name.

On the net I’m self-employed “on the subject will find old domains , “wrote a very detailed article, which also presents useful tools.

legal aspects

Not unimportant are the legal aspects in the choice of your own domain. As has been the one or other trouble, or at least stress is acting.

The following points should be observed from a legal perspective in the choice of your domain:

existing brands, names of third parties, company names, etc.
There are just asking for trouble if you use the name in the domain that belong to others rights.Although it is run as blogs, the “Google” in the domain, eg the Googlewatchblog.de, but mostly this is not recommended. If you have built up backlinks, then it hurts a lot when you have to make a domain. May not speak of punishment. I then search Google for the most judicious of my domain names and if nothing shows up, then it is already relatively safe.
no city name or license plate number
, too, there is usually trouble. However, if you blog with the domain “holiday-in-Berlin.de” registered, should anything happen. License plate number but you should leave it in general.
Typo domains
too, is quite popular. However, companies often also remind typo domains, so that with “Mircosoft.de” also has a bad hand. In addition, typo domains are rare for this to build up a certain brand and have not really professional ..

So you should be careful from a legal perspective in the choice of your own domain. Dear check again on the Internet, if not someone already has rights.

With domains consisting of generic terms or terms of art is, it mostly on the safe side.

Step by step to your own domain

Finally, again the most important points you should consider when choosing your own blog domain:

Think
one should first consider exactly what is the theme of their own blogs. This is based on the domain name.
Goals and vision
What are the goals and visions of their own blogs. Will you establish a brand, get more search engine traffic, etc. The target group will play a role. If you want to reach only a certain region, then you have to add geographic keywords in the domain.
SEO
from SEO perspective, there are several things to consider and you should find the “best” keywords.
Usability
In the end, it is people who read your blog and this should be the blog name and the domain is also fit very well.
old domain?
Could you use an old domain that has trust in Google?
Availability
If the request-free domains at all? Bring modifications, for example, with dashes anything? May help a domain name generator tool for finding the alternative (eg GoDaddy )?
legal check
is harmless to the domain name or can it be trouble?
Domain holders
Ensures that you yourselves are registered as domain owner and not your service provider or the “Internet expert” from the neighboring input.